Business Communcations

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Find an article in the business press or general news about a recent incident involving a company. For example: A merger or acquisition, a scandal or crisis, or the launching of a new product. What kind of communication challenges might this event have posed for the company both internally and externally? What kind of messages probably needed to be written, and to Whom?

Explain the techniques of achieving courtesy

Describe how business communication is a form of problem solving.

What do you understand by targeted resumes and targeted cover letters?

part 2

Select two of the companies below and write an essay that examines and compares their organizational communication:

Starbucks Corporation: [login to view URL]

Darden Corporation: [login to view URL]

Yum Brands: [login to view URL]

Target: [login to view URL]

Best Buy: [login to view URL]

Home Depot: [login to view URL]

Lowe’s Companies: [login to view URL]

San Diego County Credit Union: [login to view URL]

TD Ameritrade: [login to view URL]

You should analyze the way they communicate to their customers, potential employees, investors, and the general public. Give examples of positive, negative or neutral messages found on their websites. Provide examples of persuasive messages used in their advertisements or when you interact with their employees

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