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Marketing Plan

1-Executive Summary

2- Most Relevant External, Internal and SWOT Factors (4-5 points total)

2. Goals and Objectives for Marketing Strategy (use chart for presentation)

a. Qualitative Goals

b. Quantitative Objectives

c. Justification (very important to show integration)

3. Marketing Strategy and Tactics Recommendations (Market Segmentation /Targeting and Positioning)

a. Describe Customer Group for this Strategy

b. Benefits Sought by this Customer Group

c. Internal Theme of the Marketing Strategy (helps audience remember key points)

4. Elements of the Marketing Strategy (use a chart)

a. Product (new, maintain)

b. Pricing (new, maintain)

c. Placement and Distribution (new, maintain)

d. Promotion and Communication (new, maintain)

5. Integration of Strategy (how 4 Ps work together; reinforce theme; “sell” it to audience).

6- Benefits/Losts

7-Control Plan

Навички: Написання дослідницьких робіт

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