Hi - I would love to help you with your endeavor. I think you have a great product and a good sector of the market. The issue is the site. You seem to have a lot of pertinent info there, but it is buried in text that is too heavy, not pointed enough and content that doesn't jump off of the screen. You have one shot to engage a user---it needs to count. Making it count is what I do best!
My approach to writing is based upon taking chances as far as being ultra creative and ultimately making a significant impact on that reading moment in a person's life! You have to be smart about how you utilize words and sentences; screen space is a precious commodity not to be wasted. You can actually check out my overall writing style and tone at scribassist.com. Holding a PhD in English, I know that I can create dynamic text for you.
A little on my background...I have spent the past ten years in sales and marketing for a construction/realty company. Additionally, since 2011 I have been working in a freelance/consulting capacity. I've developed website material for a multitude of industries from art, to law, to health care, to name a few. I basically spend my days in front of my computer ensuring that the online strategies I've employed are in fact working. If they don't show results, then I am not doing my job.
I look forward to hearing from you!
Best,
Anne