Let’s assume that you have an outstanding CV and that you make it to the top of the stack of CVs of people to be called for an interview. You, and maybe nine or ten other equally qualified people for the position, that is.
Because companies have so many candidates to choose from, they are interviewing more people so that they can select the “best.”
When you are lucky enough to be invited to an interview, it is essential that you have gone through the personal branding process and are ready to sell yourself, to let the interviewers know what makes you unique, what added value you can bring to the position- in other words, why you are the best person for the job.
By doing some basic personal branding preparation, you can determine your uniqueness and where you should focus your attention. “Must have excellent communications skills, strong organizational skills, and be a willing team player.” If these words appear in most of your posting examples, then make sure that these are a part of your focus. Can you work these words and your five strengths into the interview to demonstrate your fit – and then some? Some postings will be more vague
about what it takes to get the job done and will require reading between the lines to determine what other skills are necessary.