Create SEO friendly content for a personal development Wordpress website

Based on a briefing and some content ideas I haveI would like to have seo friendly content written for the wordpress website of a personal development coach who provides online coaching programmes and content. prior to this I would like your ideas on Seo friendly content suggestions beyond my own ideas Suggestions for seo friendly names for the website and personal development framework Suggestions for good (niche?) google adwords keywords It is important that with the content you write (approx 2000 words estimated) the website will be able to attract relevant traffic from search engines, both natural search results and adwords.