Copywriting package: white paper, sales letter, emails, etc.
$100-500 USD
Скасований
Опублікований almost 12 years ago
$100-500 USD
Оплачується при отриманні
Big picture: I'm working on the digital strategy for a very niche engineering firm and looking for a copywriting package that includes:
- 1 white paper (keystone piece, to be downloaded by new subscribers)
- 1 web page content (light on content, hints to white paper)
- sales letter (landing page for Adwords)
- script for video sales letter
- 3 emails (pull to sales letter landing page)
- 5 subject lines (for the emails)
- 5 text ads (for Google Adwords)
- 3 texts phrases for banner ads
The content is fairly technical and very niche. However, to make this a much easier process (and to allow you to focus on the content-creation process rather than the content-gathering process), I've put together two documents that contain (hopefully) plenty of raw material that you can use to seed the creation process. If it's not enough, I'm happy to provide more, given direction from you as to what you need.
Audience: 35-45. Almost exclusively male. No or very light college, blue collar-ish workers who run a team of hourly workers doing manual labor. Watches football. Drinks beer. Drives a truck. Changes companies occasionally but mostly lateral moves. Family. Likes to fish. Fears "the man" who comes along and verifies his work when he's been doing this job for X number of years and knows exactly what to do and how to do it. Possibly/probably has a false sense of his quality of output.
Thank you!