The first step in this personal branding process is to identify your five strengths,These strengths are the areas where you do very well.
This may take some thought on your part. What are your strengths? List the skills and experiences you have that would be required in the type of job you are seeking. For instance, a technical job would focus on programs, languages, and platforms, so e.g. if you have 5 years of Java or C++ experience, then write it down. If you have 10 years of project management experience, then this is going to sound more impressive than just saying you are an experienced Project Manager.
Give some thought to those skills in which you excel, those that are referred to as the “soft skills.” These skills can be viewed as transferable – you can take them with you to any job you hold. Examples of these skills are your communication and people skills, or your time-management and project-management skills, or your ability to build strong relationships, or your ability to influence others.
Lastly, think of the personal traits that make your personal branding unique. Maybe you never miss deadlines, or perhaps you are willing to do above and beyond what is asked, or perhaps you have a great attitude. (Don’t dismiss these traits-many people have been fired for negative personal traits rather than for lack of knowledge).