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Description ofyour business. We prepare Luxury properties to appeal to the target buyer or user. Our site and marketing focuses on staging being a function of marketing and providing marketing information to luxury real estate agents (now) builders and homeowners (later) Description of services Consultations, Merchandising, Redesign, Holiday Decoration Information products What is your "Motto" We don’t stage for everyone, we stage for the one. Do you want people to Hire Us, Learn More, and buy our info products Who is yourtarget audience or community? User Persona 1 ReLux Staging Kendra Wembley 43 Years Old Lives in an Urban Area Works as a Luxury Real Estate Agent Motivation: “As a luxury real estate agent, I strive to make a name for myself by selling and promoting the high-end properties I have been entrusted with marketing. The high end real estate market is incredibly competitive, both in regards to the properties and the agents. I need a go-to service provider who can make my listings standout and enhance my marketing efforts. In what I do reputation is everything and I expect you to make me look good.” Kendra’s main goal in hiring a staging service is to build a relationship with a staging company she feels strongly enough about to sign an exclusive contract with, remove the possibility of looking like the bad guy to her clients and supplement Kendra’s marketing activities, too. Her secondary goal is to have this resource in the Las Vegas area so that staging will be quick, seamless, and easy. She wants to provide some level of staging in all of her listing packages and wants flexibility in her options of how in depth the services will be. Her main challenge is to make sure that the home is tailored to the right target and not ( figuratively) made beige. She often finds, particularly with the high-end properties she manages, that the sellers do not understand, especially if it was professionally decorated, the property needs to be prepared for the future user of the property and their preferences, not their own which can make it hard for potential buyers to envision themselves residing in the home. Her secondary challenge is that most of the staging services available to her in Las Vegas do not understand that staging is not interior design or decorating. The high end clientele are seeking experiences and unique lifestyle features that create emotional connections in the properties of their dreams. Kendra would choose ReLux Staging because of their focus on staging being a function of marketing, proximity to Las Vegas, ability to really identify the target and make sure everything revolves around that, and ability to help get results. She also loves the added benefits of the photography and online efforts ReLux provides. image & Style What image do you want to project? Luxury, elegance, high class What mood do you want to project? Intelligent, distinguished, progressive, professional, Luxury What is the color scheme of your business? Gold (metallic), black, white Do have any existing graphics or promotional materials? Yes Do you have a logo? Yes Do you have photos that you wish to use on the web site? Yes Please list a few web sites that appeal to the same target audience or community, or that communicate an image or style that is similar to what you want. [login to view URL] [login to view URL] [login to view URL] [login to view URL] Please list some of your competitor's web sites, if you know of any. Let us know what you like and don’t like about some of these sites. Meredith Baer Intuitive SolutionsHomeStaging Moving Mountains Luxuryhs imgnyc