Adwords optimization for adult toys store

Help us get started. Need help picking adwords and designing/writing ads for adult toy store based in the UK and serving UK and EU markets. We have some keyword ideas, but are struggling with how to put our campaigns together, whether to use text ads, dynamic ads, etc. website: [login to view URL] Job Description: Your responsibilities: - Collaborate with team members to develop primary keywords and ad audience targets - Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel - Optimize existing campaigns by revising ad copy and format, audience, keywords and landing pages Your qualifications: - Strong verbal and written communication skills - Excellent organizational and analytical skills - English qualifications - first language - References or an established reputation on preferred