Basic SEO Strategic Plan For Service Company in UK

I am a web designer that is contracted by a UK service (business to business) company to help optimize their website in the UK search engine. I am looking for a generic SEO Strategic Plan for business to business service website. This is a basic generic plan that includes these information: 1) Why SEO is important in UK? 2) What are the top Search Engine to optimize for in UK? 3) Top SEO strategies 4) What are key SEO Tools in UK and why? 5) What are the key SEO benchmarks in UK 6) What are new SEO trends and search engine developments? 7) Report Format: PowerPoint / Word 8) Keywords recommendation and specifics client related information will be completed by me I cannot provide the client name but we can call it “Company ABC??. I need a general SEO marketing plan that I can provides the baseline SEO information for the client to get started. No big SEO secrets but baseline SEO foundation for UK optimization. I will be customizing the report to the client’s information and will need this to be in Word or PowerPoint format. This can be a canned template but have the critical SEO baseline information. Thanks, Chad ## Deliverables Coder Requirements: - Must be UK based SEO consultant - Must have experience ranking in UK search engines - Please provide examples The SEO Strategic Plan requirements: 1) Why SEO is important in UK a. Key benefits for business service websites b. How are service businesses are using search engines to increase business 2) What are the top Search Engine to optimize for in UK a. What are the top 5 search engines (SE) used in UK? b. What is the traffic for each of these search engines by volume and percentage? c. What are there any distinct target audience differences between SE such as more business searches, or more consumer search, or more shopping related? d. How is search engines in UK different than searches in the US? 3) Top SEO strategies a. What are must have SEO strategies to optimize for Google UK and other UK search engines b. What are key SEO on page factors? c. What are key SEO factors? d. What are key link strategies e. What are Web 2.0 strategies 4) What are key SEO Tools in UK and why? 5) What are the key SEO benchmarks in UK 6) What are new SEO trends and search engine developments? 7) Report Format: PowerPoint / Word 8) Keywords recommendation and specifics client related information will be completed by me