Thanks for Job posting..
This is what I would suggest
Twitter:-
Optimization Objectives: Brand match graphic design for Background image, Profile image, and Header image.
1. Sync Twitter to Facebook Page in Facebook Settings area.
a. All Facebook content is automatically posted to Twitter now; ~3 posts per day.
i. Promotional Content on Twitter is handled mostly at this point.
ii. Community-building content remains for daily updates.
b. Community-building content requires interactions through the following methods:
2. Utilize #Hashtags to connect with a broader audience
3. Target users to follow based on their interests
a. Follow users that follow competitors and other related-interest accounts.
b. Using article URLs from Facebook article postings of the day: Search using this URL to find people talking about that particular article. Follow these users.
4. Interact with users based on their interest and activity.
a. As you find users in Step two, identify those that are most active and vet them according to their posts for further interaction. Inactive users should not be vetted or interacted with. This vetting process includes:
i. Checking for negative tweets or trolling
ii. Checking for tweets with swear words
iii. Checking name, bio, profile image, and @name for obscenities
iv. If none are found, this user may be interacted with
Hope this helps..
Our Project Managers would love to discuss the strategy in detail for free..
Regards
Seema