Content Creator

Summary Role: UGC Creator & Social Content Partner Timeline: First 3 Months Platforms: Instagram (Meta), TikTok, LinkedIn 1. Strategic Foundation • Build a platform-specific social playbook for Moons Dunes • Define content pillars and narrative arcs aligned with our brand’s creative, global, and digital-first positioning • Map out monthly visual and editorial strategy with distinct tone per platform: o Instagram: Highly visual, polished aesthetic with a cinematic lens on projects, case studies, and CGI highlights o TikTok: Raw, cultural, fast-paced insights into production, mixed reality, UGC, and trend-reactive content o LinkedIn: Professional tone, highlighting founder POVs, business wins, global launches, and industry leadership 2. Content Development • Produce monthly content calendar with tailored pieces per platform (~8–12 assets/month) • Create: o CGI/mixed-reality driven hero videos (re-edited per platform specs) o BTS reels and production snippets o Static visuals: moodboards, case highlights, quote cards o Copywriting tailored to platform tone and audience o Short-form founder or team POV content 3. Launch Execution & Engagement • Schedule and publish content optimized for each platform’s best timing and flow • Manage early-stage engagement and visibility building: o Commenting and interactions within key creative and industry spaces o Monitoring of key accounts and competitor activity o Light response handling for DMs and comments 4. Analytics & Iteration • Track growth KPIs: reach, engagement, saves, shares, profile actions • Deliver monthly reporting with platform-by-platform performance insights • Recommend A/B testing for content formats or timing, and align future calendars with what performs 5. Optional Add-Ons (to Discuss) • UGC-style content tailored for TikTok and IG Reels • Soft collab moments with stylists or creators aligned with Moons Dunes image • Liaise with paid media if content is boosted (esp. on Meta or LinkedIn) How to spark some interst: 1. "AI or Real?" (Guessing Series) Format: Short-form reels/stories/carousels Platform: IG, TikTok (can be reshaped for LinkedIn as polls) Concept: Show two visuals or scenes — one real, one CGI — and challenge followers to guess which is which. Why it works: Drives interaction, educates audience subtly on CGI quality, and positions Moons Dunes as a leader in modern creative production. 2. “Behind the Build” (Making-Of Micro Docs) Format: BTS videos, voiceover reels, team walkthroughs Platform: IG, LinkedIn Concept: A peek behind a creative process (e.g., from storyboard to AI-enhanced render), including team POVs, mistakes, or creative decisions. Why it works: Shows depth, team expertise, and builds transparency around complex creative work. 3. “AI Lab: Weekly Prompt Play” Format: Screen-recorded prompt-to-output series or results comparison Platform: TikTok, IG Concept: Each week you run a challenge using generative AI tools (e.g., "create the surrealist perfume ad of the future") and share results + learnings. Why it works: Educational but fun, helps build authority on using AI tools in creative workflows. 4. “Drop Debrief” Format: Short, edited recaps of client work (post-mortem style) Platform: LinkedIn, IG Concept: Talk through what worked and what didn’t in a specific launch or content drop, with metrics if possible. Why it works: Shows results, strategy, and real-world performance — builds B2B trust. 5. “Creative Chemistry” (Team Highlights) Format: 15–30s interviews or fun rapid-fire questions with Moons Dunes team Platform: IG, TikTok, LinkedIn (team culture series) Concept: Humanize the agency — feature the people behind the visuals. Could also show team working from different global locations. Why it works: Builds relatability, culture, and loyalty — shows there's a soul behind the polish. 6. “Client Mythbusters” Format: Talking head videos or carousels Platform: LinkedIn, IG Concept: Debunk common misconceptions clients have about CGI, AI, creative timelines, or digital content production. Why it works: Educates and positions you as a partner, not a vendor. Sparks discussion. 7. “Future Formats” Format: Trend breakdowns or experimental content previews Platform: TikTok, IG, LinkedIn Concept: Share experiments with new media formats, AI tools, or platform features (e.g., augmented reality, AI voice, TikTok voice filters). Why it works: Positions Moons Dunes as a curator of what’s next, not just an executor.

ID проекту: 39473760