10 years business and data analysis for Banker's Life and Casualty/Colonial Penn insurance company. Currently co-founder of NickyTax a European AI for tax law start-up. These days I'm mostly an artificial intelligence developer and entrepreneur, but I'm happy to put on a familiar hat to help with your image review.
Over the course of three weeks we can conduct a complete reputation assessment for you. We will begin with a SWOT analysis meeting. Then I can move on to a seven stage full brand audit.
1) Deeply look at your current and future offerings.
2) We will analyze the rest of the market looking for competitors and mining as much data on them as time permits.
3) An overview of your audience's demographics and values with an eye our for any changes over time.
4) Discover and define your position in the market and articulate your voice.
5) Outline your key messages and value proposition.
6) Clarify and unify your communications across all channels.
7) Create or update your systems for managing all the brand assets, graphics, brochures, videos, etc.
Throughout this process I can either work independently or work closely with your are someone from you team. In the end though we will need at least a long meeting to wrap up the project. Where we will be reviewing the results of this process together and translating them into an actionable plan moving forward.