You will need to craft an appropriate AdWords Strategy and metrics for the campaign. I have already started the project and have the main points down. I need a freelancer to explain the main point and add to the strategy. The proposed strategy should include:
• Adgroups and the rationale for each adgroup
• At least three optimized text ads for an adgroup with explanation of how, why and what best practice techniques were used
• Keywords and negative keywords for each adgroup
• Headline, USP, action line and description line for each text ad
• Target audience settings
• Daily and weekly plans for spending their campaign budget
• Keyword bidding
• Geo-targeting
• Goals for impressions, clicks, CPC and CTR
• Proposed success metrics
• Other relevant information
Referencing style: Chicago 16th edition
I have already written 500 words. I an extra 500 words for a total of 1000 words.
Due time: 12hrs (starts when the project is awarded.)