"Black Swan" - I don't have a reference that i could possibly share with you at the moment, however i did initiate affiliate programs for companies i did run myself and i did consultancy for. The main point is to actually engage the affiliates with highest possible offers for them and the customers without hurting the margins, concurrent & repeat sales is an edge for affiliate programs, also sales page & banners i can design myself. Hence i am sure if we discuss this on chat you will know that i am the best fit for this position