Help me with Marketing / PR to target audience.

I have developed a new SaaS "Internet Video / Image Interactive tool" and now need help to market it. This allows anyone to make their videos or Images Interactive, Schedule when to play, Geocode (Play by viewer location) plus much much more. This is not an SEO job but a Marketing / PR / get the word out to all potential users. Maybe even the press etc.... __________________________ Nothing else on the market. This is really cool stuff! The software app allows you to: 1. Create Interactive Videos or Images. Make unlimited clickable hot spots (Live URL links) layered over your videos. This technology is growing and can increases click through rate 30% – 60%. See sample below. 2. Schedule video / Image when to apear on your website. This will become huge! No other place allows you to schedule video when to play. (Example: 3rd Thurs of every month at 10am till 12pm, or play once for a particular computer on Fri & Sat 6pm till 9pm. Tracks IP address. Unlimited Options. Can schedule by GMT. 3. Geocode your video or image. Play video by location (Country, State, City, zip etc). Target your audience. 4. Create Closed Captioning for video (Both Standard & Advanced). 5. Display custom advanced video control player. 6. Have option to layer custom clickable image anywhere over top of video (Watermark etc). 7. Manage Pop-Up windows / Content. 8. Create Video Clickable Bookmarks. 9. Create Selectable Video Endings. User picks the ending they want for a video. 10. Enter SEO / Meta Data information. 11. Display video analytics with built in stats or link to your Google Analytics account. 12. Plus many more advanced options. Even Voice Recognition (about to be released) All html5 based. [login to view URL] Samples: [login to view URL] - [login to view URL] - [login to view URL]