Développer une plateforme qui connecte les influenceurs et les marques

An influencer marketing platform is a technology service that connects brands with content creators. They help brands looking for influencers and influencers looking for brands. Depending on the platform, they have a database from thousands up to hundreds of thousands of pre-vetted influencers who have opted-in to receive content collaboration briefs from brands. A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer. From the quantitative such as an influencer’s social data and influence score to the qualitative such as the type of content they create and the brands they’ve .