Steve O.

I am an accomplished researcher, data analyst and report writer with a Masters degree in The Science of Marketing. I have 7 years experience experience in complex market research and analysis across 8 different countries for projects such as, brand surveys, market entry analysis, consumer research, and market feasibility studies. With a key focus on market research, my expertise lies in successfully conceptualizing, developing, and implementing innovative research proposals and projects to drive market impact and expansion for a variety of industries and clients. My research background covers both quantitative and qualitative research methodologies as well as analysis of secondary data (desktop research) by use of trend analysis, comparative analysis and competitive analysis. In line with this, I have diverse knowledge and experience in primary data collection, conducting surveys, one-on-one in-depth interviews, market analysis, market strategy formulation and report writing.