Arvind T.

Google Ads & Bing ads: I've one plus years of experience in Google ads search, worked with high paying clients of 50k dollar to small scale business clients. Clients worked with Retail, Education, hospitals and Real estate (B2C) and B2B. My Strategy & Optimization: - Our strategy is launching the campaign with all possibilities of keywords conversions with optimum bid & budget and use Manual CPC collect conversion data and next approach will be based on historical data - Optimizations. - Keywords Research using Keyword planner and external tools like semrush,spyfu and neilpatel, Bing Keyword planner. Device bidding based on performance. - Ad scheduling - At Initial stages we don't have auto targeting using CPA so we analyse the data and act as Google Algorithm and try to be smart by considering the most busier hours of the day and bid accordingly. Also day parting on non performing day. - Use of all tools to achieve the clients KPI..example: Shared budgets. - Working on Google recommendation on daily basis and try to maintain the optimization score close to 100% which makes our campaign perform better compared to our competitor. - Analyzing the STR report on daily basis and Auction insights and try to be on top of page with optimal bid. Additional Features: - Creating Google Data studio for high spending clients to check the performance report by campaign, Ad, Region, device and Overall performance by data range via comparing past week with previous last week. - Placing the Google analytics pixel which helps in discrepancy and flag the issue with concerned team and get the refund amount also, help in pulling varies reports like behavior, device and site reports. Accomplishments: Achieved the Clients goal of CPA 30 dollar for Education vertical and 10x ROI for one of the client. Creating Brand-awareness for new clients followed by leads/conversion on later stages of business.