Batch file needed to install multiple programs

I am not even sure if I am posting this in the right place, but I know I need a computer program to do this.

We are a computer shop (hardware-centric guys, not programmers) that installs multiple programs on residential, non-commercial machines for security, such as Spybot, Ad-Aware, and AVG. Only freeware and trialware applications would be incorporated and only for qualifying computers...we are not looking for a piracy mechanism of any kind!

We are looking for a utility that will allow these files to be automatically installed, one at a time, similar to an OEM's system recovery utility.

The ideal utility would be something that would allow us to add programs, name them, and then compile a large EXE or batch file that would install them all at once. It could also place our customized icons on the desktop (or on the root of C) for our usage and configuration.

This would save my technicians countless hours, as they would not have to install these programs one at a time.

Thanks in advance.

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