Hong Kong FMCG On-shelf Product Pricing Field Representative

Hong Kong-based applicants only

We are working on a client project for an Australian manufacturer of granola breakfast cereals, adult milk powder and cake / pancake mixes.

We are helping them prepare for market entry to Hong Kong. As part of the work, we will include an on-shelf competitor analysis for this market, which includes the following information:

- Product Name

- Competitor pricing

- Country of manufacture

- Pack size

- Ingredients list

- Product claims

- Type of packaging (glass jar, sealed bag, sachets etc)

- Positioning in-store (e.g. health food aisle, beverage aisle etc)

- Shelf space in cm

- Promotion (if being discounted/extras etc)

- Photos of front, back, top & bottom of products

The job will require you to visit the following retail outlets:

- Wellcome supermarket

- ParknShop supermarket

- Fusion supermarket

- Market Place by Jasons

- City'Super

You will be required to go to the shelves where the following product categories are stocked:

- Cereals aisle (particularly granola and muesli shelves)

- Baking aisle (particularly cake mix and pancake mix shelves)

- Long-life milk or coffee/tea aisle (particularly adult milk powder shelf)

You will need to photograph the products and shelf space (where possible) and complete a competitor analysis template in an excel spreadsheet.

We envisage that it will take between 15-20 hours to complete. We are prepared to pay up to USD $175. The project will be awarded to the most competitive quote that can demonstrate the capability to accurately perform this task.

Successful applicants will be emailed a detailed product information list and excel sheet template to complete.

The deadline for this project is ONE week from job acceptance

Маркетингові дослідження Маркетинг Дослідження Пошук постачальників Веб-пошук

ID Проекту: #16443907

Про проект