Kaushik D.

I engender brand preference and passion, rather than generic brand promotion, to break through the discord in the marketplace. I encourage brand preference by driving brand curiosity, interest and inquiry which serves to catalyze brand trial, experience, engagement and advocacy. Utilizing experience and engagement to create brand-centric conversation and storytelling, optimizing brand mind-share. I transform brand mind-share into brand market-share by leveraging engagement and kinship to engender advocacy and recommendation.