Profile : Manish Rastogi
Location: Lucknow-India , Voice: 8931033957 e-mail: [login to view URL]
Specializations: Content Writing. Business Consulting. Strategy . Media
Experience Summary: A combined professional experience of 24 years across different functional areas- Media Contents & Products. B2B Consulting & Report Writing , e-commerce.Sales.
Domains / Industry & Projects Exposure:
Consumer Packaged Goods, Commodities, Chemicals, and Construction & Building Materials, Engineering and Electrical goods, Healthcare etc.
Academic Qualification:
Master of Business Administration (MBA) in Marketing ,UP, India
Bachelor of Science ([login to view URL].) UP, India
Qualified for PhD in management however could not pursue due to some reasons.
Skills - Set:
Content Writing
B2B Consulting
Core Strengths:
Thought Discipline, & Leadership
Committed to Project Deadlines
Learning Capability & Adaptability
Analytical Capability
Good Vocabulary
Media Experience:
Content Writing & Strategy
Healthcare Articles
Interview Questionnaires
Conceived and Executed Media products –Coffee Table Books and Newsmaker 2018
Consulting Experience:
Market Mapping / Assessment through Primary & Secondary Research
Market Analysis & Market Entry Strategy
Situational Analysis
Brand Awareness/Perception studies
e-commerce etc. ( contents for online portals on chemicals, construction materials in 2001 )
Business Management Thoughts:
Middle Line- I have coined the term “Middle Line” i.e. “People, Process, and Systems”. Middle Line strengthens the Top Line as well as Bottom Line.
Business DNA- Having had experience across many industries, I describe Business DNA as “Vision, Action & Control” which I think common across all the industries irrespective of geography as well as prevailing economic conditions
Other Details:
Languages - English, and Hindi
Interests – Reading, Writing & Networking