Heste J.

GENERAL ISSUES GENERAL MANAGEMENT (INTRODUCTION): Development of management thinking; systems approach to management; paradigms and creativity; feasibility study and business planning LEADERSHIP: Understanding the role of leadership; teamwork and team-building; improving business results by managing team dynamics; flexibility and resilience; self-management and emotional maturity ECONOMICS: Basic economic literacy; key indicators FUNCTIONAL ISSUES MARKETING MANAGEMENT: Principles of marketing and the marketing environment; marketing research and forecasting; marketing mix; marketing plan; client relations PEOPLE MANAGEMENT: Human resource planning and assessment of personnel requirements; recruitment and selection; motivation; communication; introduction to industrial relations; performance management FINANCIAL MANAGEMENT: General principles of accounting; balance sheet and income statement; financial viability; budgets; financing; financial planning INTEGRATIVE ISSUES Business plans; presentation skills.