Melis S.

Cross-Functional Marketing Executive Specializing in Software Technology Accomplished Marketing Director with expertise in bringing software products to market and developing technology enterprises. Excellent with building internal and external relationships at all levels of a company, and working with cross-functional teams, including sales, business development, marketing, PR, and IT. Dedicated to clear and consistent communication and branding; excels at evaluating needs from all angles to establish a high-level vision and create explicit plans and execution strategies that are consistent with short-term and long-term goals. ∞ Established short-term and long-term growth strategies based on industry demand ∞ Executed corporate strategies with sales, marketing, IT, and business development teams ∞ Secured $2.25M private investment in 2010 with subsequent renewal ∞ Built brand awareness and reputation through B2B digital and traditional marketing ∞ Setup and maintained Customer Relationship Management program using salesforce.com ∞ Implemented lead nurturing program and drip campaigns using iContact ∞ Closed 60% of top US AEC accounts as the result of targeted marketing campaigns ∞ Guided product development based on customer feedback & planned software release cycles ∞ Managed customer expectations by anticipating IT delays & releasing timely communications ∞ Built excitement for software releases with well-planned marketing campaign calendar ∞ Supported customer growth and success with videos, feature-focused emails, and webinars ∞ Authored case studies with customers / brand champions ∞ Developed joint presentations with customers for industry conferences ∞ Presented webinars, often featuring partner software or customer success stories ∞ Managed all industry events and trade shows and submitted speaker proposals ∞ Designed all collateral with Adobe CS (e.g. newsletter, flyers, web ads, 10x10 booth displays) ∞ Created product demonstration videos for website, email campaigns, newsletters, etc. ∞ Developed strategic relationships with industry-leading partners (e.g. Google, Autodesk) ∞ Consulted with customer accounts (top 20 US architecture firms) on integrating BIM solutions ∞ Trained clients, partners, and resellers on-site and online to use Affinity & partner products