Zachary M.

For companies to capitalize in today's travel market, they must adopt a holistic view of the strengths and weaknesses of their human and technological resources. People have a natural ability to think creatively and a curiosity to understand, while computers can analyze and digest millions of data points every second. Without computers, people make costly assumptions based on impulse. Without people, computers can never fully understand the emotional drivers that fuel our decisions and behaviors. At Primal Digital, our approach to marketing leverages both human creativity and data-driven technology to build real-time, actionable insights into consumer behavior and market trends. Cognitive computing allows us to dive deep and identify what drives results. While the creative process makes it possible to create and test ideas that expand our understanding of shifting market conditions.