Minimum keywords providedроботи

...- Strong problem-solving skills. - Excellent understanding of software best practices and design patterns. - Ability to work independently and meet deadlines. - .NET and are a plus but not a requirement. Prerequisites: For the long term project the *STARTING* wage will be as stated below. 1) Accept initial hourly rate of U$5.00 2) If awarded, accept and start work IMMEDIATELY 3) Have MINIMUM OF 20+ hours a week for long term ongoing support and development. 4) Work hours: predominantly 20:00 to 02:00 (UTC -3 Brazil TIME) 5) Be available to work on weekends for the first 2-3 months for emergency work. We use multiple tools and different apps for communication and to coordinate our work. To complete our tasks you will need to work with gitlab, Teamviewer, Zoom, whatsapp groups...

...Conduct a comprehensive Digital Forensics and Incident Response (DFIR) assessment, including producing a detailed incident report - Provide recommendations for enhancing DDoS mitigation capabilities, incident response processes, and overall security posture - Collaborate with client stakeholders, including IT security teams, network administrators, and executive leadership Qualifications: - Minimum 5 years of experience in cybersecurity consulting, with a focus on DDoS protection, incident response, and security assessments - Strong knowledge of industry standards and frameworks, such as NIST, ISO, SAMA CSF, NCA ECC, and GDPR - Hands-on experience with security technologies and tools, including firewalls, IPS/IDS, SIEM solutions, and network analysis tools - Expertise in forens...

On-page: Improve the header, mobile version, and add a footer. Create blogs similar to but we'll provide the keywords. In your bid, mention how many blogs can you provide with the bid price. 200 Do-follow High Quality backlinks from PR3-Pr4 Sites with at least DA 30+: A final report will be provided by you with links, website name, DA and PR values on a list. Error Free list Note: No backlink from social media sites, forum, comments, directory, listing, or SEO driven site.

The project is deleted automatically by freelancer.com. Now I have created hourly project, because in hourly will be less commission deduction by freelancer. But I will turn off automatic tracking for us to make it smooth and lift out the time restriction. Please bid on the project and just bid with minimum hourly rates. Thanks.

I'm looking for a skilled SEO specialist who can help me achieve a top 10 ranking on Google for specific keywords in the Middle Eastern region, primarily in Iran. The main goal is to increase traffic to my website. This project will be focused on keywords related to English learning and test preparation; such as IELTS, TOEFL, English speaking, quick conversation, easy conversation, learning English, fast English, and English speaking practice. Key Requirements: - Proven experience in SEO, particularly in the Middle Eastern region - Familiarity with the Iranian market and search engine habits - Expertise in optimizing websites for increased traffic - Previous success in improving rankings for educational and language learning websites The ideal candidate should be able...

...high-quality work - Should be proficient in using Github with AWS and coordinate with infra team member for coordinated push - Understands and knows the importance of proactive communication Expectations: - Your primary responsibility will be to design and develop the application, and to coordinate with the rest of the team working on different layers of the project. - Daily commitment for a minimum of 4 hours from Monday to Saturday - You will be committed to collaborative problem solving, sophisticated design, and quality product. - The right individual for this role must be capable of building applications with high-level UI/UX in mind. If you thrive in a flexible, team-oriented environment and love exciting challenges, I'd love to hear from you. Please note, that ...

need someone to do keyword research for low competition keywords for a small channel with high search results. my niche is in the entertainment space. so any videos entertaining in the entertainment space is fine. it needs to be based in the united states as well

I'm looking for concise, keyword-rich product descriptions to be used on my website. Each description should be around 50-100 words and should be optimized for search engines. Ideal Skills: - Proficiency in writing short and meaningful content - SEO knowledge and the ability to incorporate keywords seamlessly - Familiarity with e-commerce and product descriptions

I'm in need of a skilled SEO expert to help me figure out why some of my keywords aren't ranking as high as they should be on search engines. I also suspect that malicious backlinks might be affecting my site's performance. Your primary tasks for this project will include: - Keyword Analysis and Ranking: Understanding why certain keywords aren't performing as expected and suggesting strategies to improve their rankings. - Backlink Analysis: Identifying any potentially harmful backlinks and providing a comprehensive report on these links. It's important to note that I have previously done some SEO work on my website. To be the right fit for this project, you should have experience and expertise in the following areas: - SEO: Understanding of searc...

Requirements: - Must be a mother tongue Dutch writer (not Flemish, for example). - Familiar with writing 'casino gambling' content is a must! - 250 words (needs to be optimized with provided keywords) - Possibility of additional tasks after completing this task - Due date: 20-5

I require an expert in human resources to help with salary creation and PF/ESIC compliance for my business. Key Responsibilities: * Develop fair and competitive salary structures taking into account minimum wage compliance. * Guide in the comprehensive handling of PF/ESIC compliance. Ideal Candidate: * Extensive HR experience, particularly in salary creation. * Thorough knowledge of PF/ESIC compliance. * Solid awareness of current minimum wage laws.

I'm seeking an SEO expert to help improve the organic search rankings of my website. Key Requirements: - **Google Targeting:** The main focus of the project is to improve rankings on Google. - **Content:** The website primarily features content related to a hair transplant clinic. Therefore, experience with medical content or a similar industry would be beneficial. Ideal Skills and Experience: - Proven track record in improving organic search rankings, specifically on Google. - A solid understanding of SEO best practices, particularly in relation to medical or clinic-related content. - Experience in keyword research and analysis. - Ability to provide recommendations for on-site and off-site SEO tactics. - Familiarity with SEO tools and analytics platforms. If you have a strong...

...created this video: I rate it 4/10. I expect yours to be at least 8/10. Deliverables: - Primary Video of 30 seconds in Portrait and Landscape - Secondary Video of 15 seconds in Portrait Resources: 1. Videos are attached. If you do not find them interesting, I can attach more 2. Game Name: "Patterns Puzzle Game" 3. Game Platform: "Android, IOS" 4. Keywords: Relaxing, Interesting, Puzzle, Patterns, Tough 5. Ping me for more details. Key Requirements: - Combine multiple, short videos into one cohesive and engaging piece. - Fast-paced and energetic editing style to captivate the viewer. - Include animations and transitions to keep the video visually engaging. - Add text overlays and captions to highlight key features or events. - Incorporate sound

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Hello All, We are an established IT services provider with 13 years of experience and a team of 25 in-house developers. Currently, we are looking to hire some freelancers because we are at full capacity and do not have sufficient resources to handle some of our work. We are seeking a long-term partnership...Developer who is well-versed in third-party APIs. The candidate must have experience working on incomplete projects and be able to easily adapt to other developers' code. We will provide you with project details, and one of our developers will guide you through the workflow. You will need to collaborate with our developer to understand the project better. A technical interview will be conducted. A minimum of 6 years of experience is required to handle this job. That’s...

SEO for the following keywords on for : bet of the day ai tips automated football tips football ai football ai software football artificial intelligence football predictor football tips ai soccer ai ai football predictions ai betting tips banker of the day euro football tips world cup football tips ucl tips

...organic traffic. Currently, my site has some basic SEO optimization, but it's not performing as I had hoped. Ideal Skills: - SEO Optimization: You must be able to identify areas for improvements and implement optimization strategies to drive better performance. - Keyword Research: I have some specific keywords in mind but I am also open for additional suggestions that you may offer. It's important that you understand my industry (Craniosacral Therapy - a complimentary therapy) and know what keywords to target. - Analytics & Reporting: Your analytical skills will be essential in tracking progress, analyzing trends and providing reports. This is not just about getting more traffic to the site, it's about attracting the right kind of traffic that will co...

website: target: keywords: bet of the day football artificial intelligence bankers of the day

We are recruiting a skilled UI/UX designer with a minimum of 3yrs experience in the healthcare domain for a hospital management web application. Key project details: - The focus is on enhancing user experience for patients, healthcare professionals, and administrative staff. - The approach is to simplify the complex processes involved in daily operations. Ideal skills: - Proven experience in UI/UX design. - Specific experience in the healthcare industry. - Strong knowledge of user-centered design principles. - Ability to simplify complex processes while maintaining functionality. - Excellent communication skills to liaise with stakeholders from different roles in the hospital and clinic setting.

...Additional Features: Cookie management Zoom support Smooth and responsive navigation 4.4. Push Notifications Description: Integration of Wonderpush to send personalized push notifications to users. Documentation: Wonderpush Flutter Integration Guide UID: Each user must be uniquely identifiable to receive personalized notifications. 5. Compatibility Operating Systems: Android (minimum version: 5.0 Lollipop) iOS (minimum version: iOS 10) 6. Deliverables Complete source code of the application Detailed technical documentation APK for Android IPA for iOS Instructions for publishing on Google Play Store and Apple App Store 7. Project Timeline The project timeline is estimated to be 6 weeks, divided as follows: Weeks 1-2: UI/UX design and development of the loading screen an...

I'm in need of an experienced SEO professional to help improve my website's search engine ranking by optimizing its meta tags and descriptions. Key Requirements: - Focus on Meta Tags and Descriptions: Your primary responsibility will be to work on the meta tags and descriptions of the website. This includes identifying and implementing relevant keywords, crafting compelling descriptions, and ensuring all meta tags are optimized for search engines. - Proven Track Record: I'm looking for someone with a solid track record of improving search engine ranking through effective meta tag and description optimization. Please provide examples of previous projects and the results achieved. - Understanding of SEO Goals: While enhancing user engagement and increasing organic traf...

I'm seeking a skilled SEO professional, fluent in German, to help boost the ranking of 16 specific keyword combinations for my Shopify store. Here's a brief overview of the project: - **Objective**: The primary goal is enhancing the ranking of specific keywords relevant to my store. The focus is on improving the visibility and positioning on search engine results pages (SERPs). - **Current State**: As a beginner in SEO, I've implemented minimal SEO measures, and now I'm looking to significantly uplift the ranking for these keywords. - **Shopify Content**: The main content on the site is product descriptions, and optimization of these will be crucial for the success of this project. **The ideal candidate should have**: - Proven experience in SEO, parti...

...listings to ensure proper operations • Inventory Forecast and Review Management • Communicate with clients (e.g. questions about shipping, content revisions, etc.) • Staying informed with Amazon’s best practices, new trends and technologies, and platform updates • Inspecting landing pages, product information and all other listings to check if they conform to your checklist Preferred skills • Minimum 3+ years of experience working as an Amazon Account Manager or Amazon VA. • Excellent verbal and written communication skills in English with clients • BSc/BA in Business and/or Marketing from an English speaking institute preferred • Solid organizational skills to timelines, tasks and documentation across multiple accounts • Expert...

Primary tasks: Initially...efficiently manage Linux VPS and efficiently use GITLAB is critical. Initially we need part of the hours to be worked in the first weeks from 8:00PM- 2:00am UTC -3 (Brazil Time) later you can work on your time zone. Prerequisites: For the long term project the *STARTING* wage will be as stated below. 1) Accept initial hourly rate of U$5.00 2) If awarded, accept and start work IMMEDIATELY 3) Have MINIMUM OF 20+ hours a week for long term ongoing support and development. 4) Work hours: predominantly 20:00 to 02:00 (UTC -3 Brazil TIME) 5) Be available to work on weekends. This is for ongoing long term development and we will start with some short sprints to be delivered in 1-2 days and then start gradually adding larger sprints for more improvements to o...

We are seeking a dynamic and motivated individual to join our team as a Real Estate Sales Executive. The ideal candidate will have a minimum of 1-5 years of experience in real estate sales, excellent communication skills, and ability of generating leads, converting leads, and closing deals. Responsibilities: Generate leads through various channels such as networking, referrals, cold calling, and online platforms. Communicate effectively with clients to understand their needs and preferences. Conduct property tours and provide detailed information about properties to potential buyers. Negotiate and finalize sales contracts, ensuring favorable terms for both parties. Follow up with clients throughout the sales process to provide updates and address any concerns. Stay updated on ma...

I'm in need of a Google search expert to help with keyword research and ad campaign management. Key Tasks: - Keyword Research: The primary goal of this research is to increase website traffic. The expert should be able to identify high-performing keywords for our industry. - Ad Campaign Management: The target audience for these campaigns are national customers. The expert should be able to set up and manage effective campaigns on Google. Ideal Skills and Experience: - Proven experience in keyword research and search engine optimization. - Track record of successful ad campaign management, particularly for national audiences. - Knowledge of Google's advertising platform and its functionalities. - Ability to analyze data and optimize campaigns for better performance.

...code in ., .NET ASP, WEB API + MS SQL. We also have woocommerce and have developed and will continue to develop plugins, so PHP and understanding of woocommerce plugins is a plus but not a necessity. Prerequisites: For the long term project the *STARTING* wage will be as stated below. 1) Accept initial hourly rate of U$5.00 2) If awarded, accept and start work IMMEDIATELY 3) Have MINIMUM OF 20+ hours a week for long term ongoing support and development. 4) Work hours: predominantly 20:00 to 02:00 (UTC -3 Brazil TIME) 5) Be available to work on weekends. Our projects use: GITLAB so you need to be proficient and be able to use our existing pipelines and also create your own. Our stack: , ag-grid, C#, .NET API, MS SQL 2017 , WooCommerce digital product sales This is for

...will be a lot higher. Flexible Schedule: Set your own hours and work from a location that suits you. This role is perfect for self-motivated individuals who thrive in an independent environment. Fast-Paced & Rewarding: Be part of a dynamic team and experience the satisfaction of helping businesses establish a strong online presence. To be successful, you'll need: • Proven Sales Experience: A minimum of 1 years of successful sales experience, preferably in a B2B environment. • Communication Master: Excellent communication skills, both written and verbal, with the ability to build trust and rapport with clients. • Hunter Mentality: You're a self-starter who thrives on generating leads and closing deals. • Product Knowledge: A strong understandin...

...and recruit a minimum of 20 testers. Ensure testers are engaged and provide feedback over a 14-day period. Monitor the progress and participation of testers. Provide support to testers if they encounter any issues during the testing phase. Collect and organize feedback from testers for our development team. Requirements: Proven experience in recruiting participants for beta tests or similar projects. Strong communication skills to effectively engage potential testers. Ability to manage and motivate a group of testers. Familiarity with mobile app testing processes is a plus. Access to various platforms and communities to reach potential testers. Deliverables: A list of at least 20 testers who have opted-in to the closed test. Documentation of the engagement and feedback provi...

I'm looking for a skilled React Native developer to assist me in building a Minimum Viable Product (MVP) application. The project involves creating a mobile app that is compatible with both iOS and Android. Ideal skills and experience: - Proficient in React Native, with a proven track record of successful projects - Excellent communication and collaboration skills This project is ideal for a developer who is keen on working on a project from its initial stages and is passionate about creating user-friendly mobile applications.

...someone experienced in cleaning out toxic backlinks from my website. The main goal is to improve the website ranking. This task is quite urgent and needs to be completed within a day. This is a 1 hour job! Full video here explaining the job This job will also lead to other jobs, such as ranking our website, high DR backlinks, blogging, creating pages to rank for easy keywords, running keyword reports, etc. I will only respond to offers that have confirmed they have watched the video. I will not answer bot responses. Key responsibilities include: - Utilizing SemRush to identify toxic backlinks - Compiling the list of toxic backlinks in a notepad for Google Disavow backlinks tool - Ensuring that the backlinks are safely removed from our website The ideal candidate

...buyers. They will prepare the listings based on the photos and basic info about the product provided by me. Key Responsibilities: Make new listings and optimise existing ones - Title Creation: Develop clear, descriptive, and keyword-rich titles for each product. - Photo Selection: Ensure high-quality photos (provided) are used effectively in listings. - Description Writing: Write detailed and engaging descriptions, including: - Overview: Brief introduction to the product. - Details: Materials, dimensions, and features. - Features: Design inspiration, intended use, special characteristics. - Care Instructions: Guidelines for product maintenance. - Tag Optimization: Use relevant and varied keywords to improve searchability. - Category and Attribute Selection: Ens...

I'm looking for someone to help me with a few marketing, advertising and design tasks. This will be a long-term p...security payment until you have shown proof of work , depending on the number of clients you bring in and how well you manage them. Ideal candidates should have the following skills: - Mid-level experience in graphic design and video production - Advertising skills is a plus - Proven track record of working in the creative/design industry - Being able to speak and write in fluent english at a minimum You must be a good communicator and able to manage your time efficiently. This is a remote job and you'll be required to provide regular updates on the work you're doing. Please apply if you're confident in your creative and design skills and can b...

I am looking for a freelancer who can help me automate my web search for bid opportunities (RFPs) for my telecom company. Currently, I rely on searching manually, but this process is time-consuming and not as efficient as I'd like. Key Project Requirements: - You will be responsible for setting up an automated search that looks for RFPs related to "fiber optic" or other telecom-specific keywords, which are due every May 2024 or similar queries. - This automated search needs to run every 2-3 weeks, ensuring that I stay up-to-date with new bid opportunities and future due dates. - You should have a deep understanding of web scraping and automation to accomplish this task. Additional Information: - I would like to receive notifications about new bid opportunities v...

We are looking for a highly skilled development team to recreate a complex web platform in JavaScript. This is expected to be a three to six month project, requiring a minimum of six full time developers. This platform will reside on the AWS network, preferably using MySql and Linux. We will be recreating a PHP/MySQL platform to a JavaScript/MySQL platform with approximately 200 features. This new platform will require a significant upgraded user experience, integration of animated graphics and faster reports processing. Our current platform has some components that are 10 to 20 years old. You will be creating from scratch and not using ANY of the current code. Key Developer Requirements: - Extensive experience in JavaScript platform development. - Access to skilled User Experien...

I'm looking to hire Key Opinion Consumers/Leaders (KOC/KOL) for the game category. Requirements: - You should have a minimum of 1K followers on your any social medium channel - You must be willing to join our discord channel - Ask 10 friends to join our discord Benefits: - Competitive pay for your services - Opportunity to be a part of a growing community - Flexible working hours - Easy work

As a Golang Developer with experience in IT consulting, you'll be a key player in the team working on our new web application. Key Responsibilities: - Developing the web application - Integrating various APIs - Managing the database You should particularly have: - Strong experience in Golang web development - Proficiency with Gin and Beego frameworks - A minimum of 8 years of experience in IT consulting We're looking for someone who can work efficiently both independently and as part of a team. Your commitment and attention to detail are crucial to the success of this project.

...Many of the Products have already been done for reference but there are still around 500 products still needing to be done. The focus will be on using the Yoast Plugin to enhance Product titles. Increasing the word count of Product descriptions to around 230 words (sometimes creating from scratch using other sites as reference and or using AI to help), then creating search engine title and focus keywords and repairing URL structures if needed. If working through CSV is easier, a data export can be sent with relevant data columns. Key Responsibilities: - Enhancing product descriptions for improved SEO performance - Optimizing meta tags to drive more organic search traffic - Restructuring URLs to align with best SEO practices - Utilizing Yoast Plugin to ensure optimal SEO efficie...

...have a minimum of 3 years of experience with either Sign Shop and/or Print Shop and Adobe Illustrator. Knowledge of how to use a Roland TrueVIS VG540 would be highly valued. This position is perfect for an individual looking for a part-time job that allows for a hybrid opportunity allowing you to design at home and print in the office outside of regular office hours. Responsibilities: Primary Responsibilities: • Provide an estimated time to complete graphic designs and illustrations. • Adapt existing illustrations. • Operating digital printer to produce high quality material. • Able to follow instructions to make sure all city by-laws and company standards are met. Secondary Responsibility: • Help finishing team members when needed. Computer a...

I'm looking for a creative interior designer to enhance the layout of my luxury apartment. Need a quick idea for a three-room apartment with a comfortable living room and kitchen. Draw me a minimum of 3 versions of a modern, luxurious layout of rooms that will be logically arranged in the best possible way and well used space to follow modern European design. This plan serves me as an idea for my architect and to meet my needs. That plan is just an idea for the development of a future plan, so that dimensions can be provisional but realistic. Key Requirements: - Reimagine the space to best utilize the area and enhance the luxury feel - Considering the number of rooms available, create a cohesive and aesthetically pleasing design - Please read job description "Floor pl...

I need professional assistance in migrating my domain registration and website content from Inmotion (web server host) to Shopify. In particular, I am looking for a smooth, hassle-free relocation that ensures absolute minimum downtime and zero data loss. Key Tasks: - Transfer the control of my domain () back to registrar 123-reg, so its controlled there. - Then connect the domain () to my current shopify store where we have a webshop built - Transfer the email records from inmotion to shopify/123-reg so the () emails are still functioning - Make sure that the website is fully functional post-transfer - Make sure () email is also fully functioning via Google Workspace Ideal Candidate: - Proven experience

I'm in need of preliminary a detailed and accurate site plan for approximately 20 residential lot development in Jacksonville, Florida. This project requires careful attention to lot sizes and dimensions, as well as adherence to Jacksonville's specific setbacks and zoning regulations. The design should also include necessary road access and infrastructure requirements....understanding of Jacksonville's local zoning laws. Skills in CAD or other design software are a must. The site location is 3062 Sunnybrook Cr, Jacksonville, Fl 32254 the Lot has an area of 3.47 acres We can split the project in different phases. We need right now the preliminary site plan to apply for a Application for Waiver of Minimum Required Road Frontage

--- We are seeking appointment setters or companies with multiple agents experienced in the Janitorial/Commerci...Confirm in the call: If the person is the Decision Maker or part of the decision-making process. Size of the building. Amount of weekly/monthly visits (Always ask weekly). Small business confirmation: For small businesses with less than 6,000 sq ft monthly total to be cleaned, just multiply the number of visits by the size. If it is less than 6,000, you need to confirm in the call: "We work with a minimum $300 monthly budget; it can be more but never less. Is this something that could possibly fit into your budget?" 99% of the time, they say yes. If you believe you can set appointments with these criteria, we will work together for a long time. Please apply, a...

I'm searching for a skilled writer who can craft engaging and informative content for my business. The primary focus will be on producing high-quality bl...searching for a skilled writer who can craft engaging and informative content for my business. The primary focus will be on producing high-quality blog articles and website content. Key Requirements: - Exceptional writing skills with a flair for captivating the audience. - Proven experience in creating content that is both informative and engaging. - Understanding of SEO and incorporating relevant keywords into the content. - Familiarity with business-related topics. The ideal candidate will have a background in writing for the business sector and a portfolio that demonstrates their ability to produce compelling and infor...

I'm looking for a talented content writer with a strong understanding of SEO and experience in using AI tools like SurferSEO and RankMath. Your primary focus will be to create engaging, non-techni...content for SEO - Focus on non-technical content that is accessible to a general audience Ideal Skills and Experience: - Proven track record in SEO content writing - Familiarity with AI tools such as SurferSEO and RankMath - Ability to translate technical concepts into simple, engaging content - Strong understanding of keyword research and optimization In this role, you'll be provided with the necessary keywords and topics to focus on. The goal is to create high-quality, SEO-optimized blog content that not only enhances the website's visibility on search engines ...

...projects 2. upgrading dependecies to latest (which will again be useful in future projects done on same script) 3. smoothen flow and bug fixes to ensure all functions work perfectly (usually required in first project done on a particular script, which will again be used in future projects done on same script. We usually assign work on few particular scripts to each dev, so that this needs to be done minimum number of times). 4. Recurring projects based on expertise, and project flow (usually 1-5 projects per month per lancer depending on work quality, ethics, expertise and behavior). Pay : We are all developers, no end clients, and get a fixed budget from our managers to perform tasks. Everybody knows what time which task takes, and payments are fixed accordingly by the manager...

...solutions. Here's what I require: 1. On-Page and Off-Page Optimization: I need someone equipped with the right techniques to tweak every corner of my website compliant with SEO best practices, and construct high-quality backlinks to augment my site’s visibility on the web. 2. Keyword Research: Since I don't have a finalized set of keywords to target, your role will also involve in-depth keyword research to ascertain the most relevant and high-performing keywords in my industry. 3. Objective Focused Strategy: My primary goal behind this SEO project is to improve my search engine rankings. With this in mind, your strategy should revolve around streamlining indexation and boosting the relevance and reputation of my website. The most suitable freelance...

1) investment cost analysis (fixed) b) p&l c) Revenue analysis (3 years minimum) d) Analysis of operating expenses

Hi Diony87, I noticed your profile and would like to offer you my project. I need a bot that automatically executes telegram tips on and at a minimum odd.

My primary goal is to elevate my search engine rankings. As such, I am focusing on a...There are no links currently so need a mix of nofollow to look organic. Needs to be dripped. Roughly 100 dofollow needed. - Keyword Targeting: Crucially, the keywords or phrases that we need to target are 'excavation', 'excavating', 'land clearing', 'bush hogging', and 'demolition'. These phrases are an integral part of my business, and hence, they should form the backbone of our backlink strategy. I have list of keywords I've used on website. Ideal candidates for this project should have - Extensive experience in website SEO - Proven track record in enhancing search engine rankings - Familiarity with local contractor niche and its ...