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I'm in need of a skilled graphic designer and video editor to collaborate on creating online ads and social media promotions. The primary objective of this wo...visually appealing online ads. - Create engaging video content for social media. - Develop promotional materials aligned with brand guidelines. Ideal Skills and Experience: - Proven experience with online ad design. - Proficient in video editing software. - Strong understanding of social media platforms. - Ability to create engaging content for lead generation. Please note that knowledge of Facebook, Instagram and YouTube will be particularly useful as these are the primary channels I'm targeting for social media promotions. Your contributions will play a vital role in boosting our online presence and attracting ...

I'm seeking a skilled software developer to join our dynamic IT team. The ideal candidate will possess expertise in Perl, Python, and XML/XSLT, and should be familiar with MySQL. Responsibilities: Develop And Maintain Software Applications Using Perl, Python, XML, XSLT, And Database Technologies. Design And Implement Data Transformation Processes Using XML And XSLT. Write Efficient, Clean, And Reusable Code That Complies With Company Standards And Best Practices. Collaborate With Project Managers, Business Analysts, And Other Team Members To Understand The Requirements And Provide Technical Solutions. Perform Database Management Tasks, Including Design, Modifications, And Performance Tuning. Assist In The Integration Of New Software And Systems Into Existing Environmen...

...various metrics related to energy consumption. - I already have an existing data source that will provide the necessary information for the dashboard. - I am open to different types of visualizations and would like the dashboard to display the data in a visually appealing manner. Ideal Skills and Experience: - Experience with NodeRed and dashboard creation. - NodeRed Multi user dashboard with login and based on the user seeding different UI's. - Could be done in any NodeRed support way standard Dashboard, UI-Builder od others. - Proficiency in data visualization and designing visually appealing charts and graphs. - Ability to work with existing data sources and integrate them into the dashboard. More detail on the look and feel is visible on the attached PPT If you have ...

INDISPENSABLE HABLE ESPAÑOL PARA LAS REUNIONES DE GOOGLE MEET Requerimos especialista en facebook ads para optimizar unos formularios de facebook para venta de software pos b2b que no están teniendo buenos resultados. Tareas: 1) Diseñar nuevos creativos optimizar las campañas actuales 2) crear nuevas campañas de formularios de facebook 3) crear públicos similares, remarketing todo orientado a formularios de facebook 4) darle seguimiento por 15 días y optimizaciones, soporte por wsp, 2 reuniones a los 8 y 15 dias para ver las optimizaciones 5) explicarnos como funciona lo que se hizo en una reunión por google meet 6) entrega de informe de resultados y kpis Se requiere inicia...

...It's more on the basic side, so you don't have to worry about complex sound design or enhancement. I am currently using Descript. - The desired tone for the podcast is conversational, so I need an editor who can maintain this tone throughout the podcast. Social Media Management: - I also need support with managing my social media presence. The primary platforms I'm focusing on are Instagram, Facebook, and Youtube (I need assistance creating my YouTube channel) - You'll be responsible for creating engaging content, scheduling posts, responding to comments (though I may have another staff member do this), and helping to grow the audience on these platforms. I am considering using Social Bee but have not paid for this service yet and am open to other social mana...

I'm looking for a skilled social media marketer, who has the ability to manage multi-platform campaigns on Facebook, Instagram, and Tik Tok. The primary goal of this project is to boost sales, enhance customer interaction, and build customer loyalty through innovative social media strategies. Key Requirements: - Prior experience in creating and executing campaigns on Facebook, Instagram, and Tik Tok. - Proven track record of driving sales through social media. - Strong understanding of customer engagement and loyalty strategies. - Exceptional skills in marketing and social media management. - Ability to think creatively and innovatively. Budget: Given the wide scope of this project, I'd like to collaborate with a suitable candidate to establish a fair and competi...

I need a social media manager who is comfortable with large projects. This role will focus on managing a paid, national campaign focusing on Facebook, Instagram, and TikTok. Key Responsibilities: - Developing social media strategies - Monitoring and optimizing ROI on campaigns - Main focus is on paid campaigns - Working with existing content to engage our audience Required Skills: - Proven experience in managing national projects on social media - Proficient in Facebook, Instagram, and TikTok - Strong analytical skills to monitor and optimize campaign performance - Creative mindset to work with existing content and enhance audience engagement This will be an initial 8-month campaign so please provide how much PER MONTH on your bids. I will ignore all responses that don�...

We are looking for a QA tester capable of identifying error between expected and actual travel times on maps. This is just a quick job for investigating the root cause of timing inconsistencies. Please have a quick look to our android app in playstore - no need for any account or registration Thanks

I'm looking for an experienced ad designer who can create a compelling Facebook ad targeting middle-aged individuals aged 36 to 50. The main purpose of the ad is lead generation for a real estate service. Features: - Shouldn't just inform but engage the audience to click and explore - Specifically designed to resonate with individuals between 36 to 50 Ideal Candidate: - Extensive experience in creating Facebook ads - Proven track record in generating leads for real estate - Knowledgeable about ad targeting for the specified age group - Understands the real estate market and the needs, preferences of middle-aged clients

...window. This will have 9 questions shown one at a time, with a “next” button. The questions will be a selection of images, or text, or sliding scales. This website is inspiration for the questionnaire (). Uers will be asked to sign in/register. At the final page, users will need to enter their address and make a payment. Rating page. Users will be prompted to login before accessing this. Star ratings will be filled in here, and the welcome text will have each users [first_name]. Generate a custom QR code to a rating page with pre-filled order number (unique identifier from above) Order confirmation email. With animated banner and QR code. SQL database. All data from the users, questionnaires, orders, and ratings will be stored in a postgres SQL. I have specified

I'm seeking a professional who can enhance my UK client's online presence through Google My Business (GMB) and social media marketing. The primary goal is to boost our lead generation capabilities. Key Responsibilities: - Optimize GMB Profile: Your role would involve ensuring that the GMB profile is fully optimized for lead generation. This could include updating business information, responding to reviews, and utilizing GMB posts effectively. - Social Media Optimization: Focus primarily on Facebook and Instagram. Your tasks would involve strategizing and executing campaigns to drive lead generation on these platforms. - Collaboration on Content: While I have existing content, I'm open to suggestions for improvement or specific strategies that you believe woul...

Google Play Store Reviews and Sentiment Analysis Website- The website offers a user-friendly interface and provide sentiment analysis of reviews from the Google Play Store. 1. User Module a. User Registration Module To get started, users need to register themselves by providing the following details: Username, Password, Email b. User Login Module- Users can log in to their account by providing their email and password. c. Review Submission Module - Users can submit reviews for apps on the Google Play Store. To submit a review, users need to provide: App Name, Review Description, Rating (1-5) d. View Sentiment Analysis Results Module - After submitting a review, users can view the sentiment analysis results and analysis results will provide insights into the s...

I'm seeking an experienced Google Ads expert to help me generate more leads and boost online sales. Key Project Details: - The campaign is targeting a mix of B2B and B2C audiences. You will need to tailor the ads accordingly to ensure the best possible return on investment. - The allocated budget for the project is between $100 and $500. - The aim of the campaign is to not only increase website traffic but to also translate this into tangible leads and sales. Ideal Skills and Experience: - Proven track record of successful Google Ads campaigns, particularly in driving leads and sales. - Strong understanding of both B2B and B2C marketing dynamics. - Ability to work within budget constraints and deliver results. If you're confident in your ability to deliver o...

...someone in DFW area. Key Tasks: - Finalizing the remaining 15-5% of the medical management platform. - Ensuring the platform has robust patient management program that has: appointment scheduling, video (e.g. Telehealth), patient billing and invoicing capabilities, claims submission to current clearing house using XML. - Integrating the platform with our current website(s). - Implementing user login and authentication. - Implementing secure Patient Health Information (PHI), aka "HIPAA" standards. - Incorporating functionality for users to pay their invoices within the platform. - Ensuring that the payment options include credit card, debit card, electronic checks, bank transfer, vemo, zell, and any other relevant technologies. - Updating merchant services to the Intui...

...I need a custom plugin to effectively integrate these job postings onto my website and subsequently feed them to Google for Jobs. Key Requirements: - Develop a custom plugin that facilitates the regular feed of job postings from Jobg8 to my website - Design the plugin to allow for automatic selection of job postings based on specific criteria - Ensure seamless integration of the selected job postings onto my website - Implement a mechanism to feed the selected postings to Google for Jobs Ideal Skills and Experience: - Excellent proficiency in plugin development and integration - Prior experience working with Jobg8 or similar job feed providers - Familiarity with SEO and Google for Jobs integration - Strong understanding of job board operations and functionalities ...

I'm in need of a Google Sheets scripting expert who can help me create a bidirectional data transfer system in Google Sheets. - The task involves transferring ALL data from one main sheet to multiple other sheets. - The data should be copied as well as linked to the other sheets. - The script should work bidirectionally, meaning any changes made in the source sheet should be reflected accurately in all the other sheets and vice versa. Ideal Skills and Experience: - Proficiency in Google Sheets scripting, specifically working with data transfer and bidirectional systems. - Knowledge of how to copy and link data between sheets. - Experience in creating and maintaining bi-directional data systems. - Ability to ensure that the script performs seamlessly even when ha...

I need a thorough audit and optimization of my current Google Ads campaign. The aim is to boost sales, target a national audience, and enhance the campaign's overall performance. Key Points: - Current Performance: My campaign is meeting basic expectations, but I'm looking for an expert to take it to the next level. - Sales Boost: The primary goal is to increase sales. Your strategies should be tailored to promote conversions. - Target Audience: The campaign is aimed at a national audience. You should be able to optimize the ads to reach the right people across the country. The ideal freelancer for this project should have: - Proven experience in Google Ads management and optimization. - A track record of boosting sales through Google Ads. - Understanding of...

I'm looking for a Shopify seller with experience in running Facebook Ads to collaborate with me on a strategic experiment aimed at improving our conversion rate. Key Project Points: - The primary goal of our experiment is to increase our conversion rate, not just drive more traffic or sales. - The current advertising platform we are on is Facebook Ads. - We are open to experimenting with several aspects of our FB ads strategy to achieve the conversion increase, including ad creative and copy, target audience, and budget allocation. - One of the specific adjustments we're willing to experiment with is converting leads through 1:1 automated DMs. Ideal Candidate: - Proven experience in running successful Facebook Ads campaigns. - Does more than $5K in sales mo...

I'm in need of an app developer who can create a messaging app similar to WhatsApp & twitter . The app should include the following features: - Group Chats: Users should be able to create and participate in group conversations. - Voice and Video Calls: The app should support both voice and video calling. - File Sharing: Users should be able to share files of various formats and sizes. I'm looking for a professional who can develop this app for me at a reasonable cost. Please provide a quote along with your proposal. Experience in developing messaging apps, particularly with the features mentioned, will be highly appreciated.

Google sheet data entry Need experience Have basic english.

I'm seeking a talented digital creator who can proficiently use Facebook and Instagram to produce video posts for a campaign. The primary goal of this endeavor is to create awareness through high-quality, engaging content that will captivate viewers. Ideal Skills Required: - Familiarity with both Instagram and Facebook's formatting and algorithms. - Proven video production and editing skills. - Track record in creating content that drives engagement. - Understanding of successful campaign strategies. This My Website for my business : I supply breast pumps to new mothers who have health insurance. There are breast pumps that are completely covered by insurance and breast pumps that cost more than the insurance benefit pays. Moms can select

I need AWS Lambda function that handles Google signin JWT token and creates a new user in DynamoDB. For Endpoint creation - API Gateway For User auth - Google signin JWT token

I'm in need of a professional with relevant experience in Instagram API integration to conduct feed management for comments and messages stamped on public user accounts. Key tasks include: - Ability to analyze and classify ...integration to conduct feed management for comments and messages stamped on public user accounts. Key tasks include: - Ability to analyze and classify data fetched from Instagram API. - Collecting and deciphering messages and comments from public Instagram users. - The task must be executed flawlessly to ensure effective data retrieval and use. Your skills include: - Proficient in the use of Facebook Graph API and Instagram API. - Exceptional data integration and interpretation capabilities. - Experience in managing API feeds, especially for public...

Need some one to design facebook add

Looking for an adept app developer with expertise in iOS, Android, and Web platforms. - The main objective of the project is to develop a food ordering application. - Core Features: Implementing user registration and login functionalities is an essential requirement. Ideal Candidate: - Prior experience in e-commerce app development, particularly food ordering systems. - Familiar with developing apps across iOS, Android, and Web. - Proven track record in successful user registration and login integrations.

Some one who can create Social media posts and content for Social Media company on Facebook, Instsa and Linkedin. Must have ability to use AI to make designs faster Self starter Must know how to work with minimal directions

I'm looking for an individual who can assist me in responding to messages and run my social media profiles. The ideal candidate is fairly good in written english and know the ins and outs of facebook etc. You must be able to starts right away. Key Requirements: - Management of my social media platform - Responding to messages in english. - Be used to facebook and instragram. - Cheap hourly rate. Ideal Experience: - Previous experience in social media management

I'm looking for an experienced mobile app developer who can create a functional Android app that emphasizes a user registration and login system. This project centers around creating a user-friendly system that makes registering and logging in seamless for the user. Key Requirements: - Expertise in Android app development. - Can design a user-friendly interface. - Has experience in developing secure user registration and login systems. - Familiarity with relevant protocols and standards for user data security. - Excellent troubleshooting and communication skills. If you can demonstrate previous work with similar Android apps, your application will stand out. I look forward to seeing your proposals.

I require a seasoned digital marketing strategist with proven experience in targeting teenagers and entrepreneurs. Your role will be integral in: * Generating sales leads for Zephyrox, our program aiming to empower teen entrepreneurs * Devising strategies on different platforms such as social media - Facebook, Twitter, Instagram, search engines like Google, and Bing, and also email marketing. The perfect candidate will be skilled in creating appealing and effective marketing strategies to reach our diverse target market. They must have a comprehensive understanding of digital marketing trends appealing to both teenagers and entrepreneurs. Experience with lead generation and audience engagement is a must. I look forward to receiving proposals with practical strateg...

I require a skilled web developer to create an engaging user interface for my new project. The primary tasks include: 1. Creation of a login page: - This page should feature seamless Google integration, allowing users to easily sign-in using their existing Google accounts. 2. Developing a tailored home page: - The homepage should dynamically display filtered content based on the user type. We will have three distinct user types and the filtered content must reflect their needs and preferences. However, the specifics of this filtered data is yet to be defined. 3. Designing a user preference form: - A form should be incorporated to harvest key user preference information that will later be used to personalize user experience. 4. Documentation and Diagrams: ...

Hello I am looking for an experienced social media marketer who can actively promote a GoFundMe campaign. This campaign aims to help raise money so that we can escape the war in Gaza and survive. So that the advertisement is made in foreign countries Until the target is achieved and support is achieved, not just reaching people. Ideal skills: - Excellent knowledge of Facebook, Instagram, and Twitter -Previous experience in promotional activities - Proven track record of successful fundraising campaigns Goal: Reach the $50,000 goal. Responsibilities: - Create creative strategies to enhance campaign awareness - Engage with potential donors across different platforms - Constantly update the campaign progress and interact with supporters If you believe in giving a voice to...

I'm in need of a skilled .NET developer to create a functional web application that mainly handles user registration, login, and database management. Key Requirements: - User Registration and Login: The application should have a robust system for users to sign up, log in, and manage their accounts securely. - Database Management: Proficient database management within the application is a must. This includes data storage, retrieval, and manipulation. Additional Information: - External Integrations: There is a possibility that additional integrations may be required in the future. Experience with integrating external systems and APIs would be beneficial. - User Roles and Permissions: The application may need to support multiple user roles and permissions. While this is c...

Need Website changes () 1. In our website add seperate sitemap page & for seo purpose when added new jobs new pages automatically updated on sitemap page. 2. When publish new job OR new CMS page automatically share to social media (Twitter, Facebook, Linkedin & Instagram) 3. On Blog page add Keyword Tags option like wordpress site, Keyword Tags will be display on bottom of the blog individual pages.

I'm seeking a social media marketing expert with robust experience in Facebook, Instagram, and Google Ads. The primary objective of this project is to generate leads. You'll be responsible for: - Creating and managing effective social media marketing campaigns - Effectively leveraging Facebook, Instagram, and Google Ads to reach our target market - Using your expertise to help define and refine our customer personas The ideal freelancer for this role would have experience in generating high-quality leads using social media platforms. Experience in creating and refining customer personas would be highly beneficial. Your innovative and measured approach to social media marketing should improve our brand visibility and translate directly into lead gene...

Meta Ads and Google Ads Management. Payment for April Gearhead Motoring LLC / JCERacing Marketing / 3 Seguros JCE

I'm looking to upload a news-related app to the Google Play Console. The app's target audience is the general public, yet carries a unique selling point - a content focus on specialized topics, specifically health, education, and technology. Key expectations include: - Successful upload to Google Play Console. - Understanding of Google Play's upload guidelines. - Knowledge of any roadblocks to successful upload and mitigation strategies. Ideal candidate possesses: - Experience uploading apps to Google Play Console. - Familiarity with news apps. - Awareness of Google Play Store's policies and requirements. - Problem-solving mindset in case of any hurdles during the uploading process. The main objective is to make the app avai...

I'm seeking a skilled professional to set up Google Ads Tag Manager for my e-commerce website. I need to track e-commerce transactions specifically. Key Responsibilities: - Setting up Google Ads Tag Manager for my website, particularly to track e-commerce transactions. - Ensuring that all tracking is configured accurately and triggers correctly. Ideal Candidate: - Prior experience with Google Ads Tag Manager implementation and configuration. - Experience with e-commerce tracking specifically. - Excellent understanding of website analytics and tracking systems. - Strong communication skills and ability to explain the process clearly. Please note that our Google Ads account is already set up, so the primary focus of this project is on the Tag Manager setup...

I'm seeking a Google Adwords expert to create and manage a campaign specifically directed at generating leads for my water supply repairs and maintenance company, looking at local customers. Key Responsibilities: - Create a targeted campaign that can effectively reach out to potential clients in the water industry - Regular monitoring, adjustments and reporting on campaign performance Ideal candidate should possess: - Proven experience executing successful lead-generating AdWords campaigns - Deep understanding of the utility/ water industry and its audience - Expertise in search engine marketing and Google Analytics. I need a full campaign built and managed for the next 3-6 months depending on results. I am keen to discuss and want someone to start immediately. I wou...

I'm seeking a skilled professional to assist me with setting up a conversion tag in Google Ads through Google Tag Manager for my WordPress website. Key Tasks: - Setting up a conversion tag within Google Ads that tracks website purchases - Installing and configuring Google Tag Manager, considering it's my first time using it - Ensuring the tag is correctly implemented, tested, and functioning as it should - Providing any necessary training or documentation for me to understand how the tag works Ideal Skills: - Proficiency in Google Ads and Google Tag Manager - Extensive experience with WordPress website management - Proven track record of setting up conversion tags for eCommerce sites - Strong communication skills to explain processes a...

I'm in need of a professional who can boost my website's visibility and enhance my social media presence. Key Tasks: - Perform in-depth keyword research to identify high-traffic, low-competition keywords that can drive organic traffic to my site. - Apply effective on-pag...media strategy with a primary focus on increasing brand awareness. Ideal Skills and Experience: - Proven track record in SEO and keyword research, with the ability to identify and target high-performing keywords. - Expertise in on-page optimization techniques such as meta tags, content structure, and internal linking. - Proficiency in social media marketing, with a particular focus on Facebook, Instagram, and Twitter. - A creative approach to social media content that can effectively drive bran...

I have 2 websites. One in shopify and one in wordpress. Both get same error when i try to setup GMC. See printscreen for the exact error. Send me message on what steps you will take to fix my problem. Dont ask me to make new gmc its useless. i have tried already 5 times. Something on the website is missing and Google doesnt approve my GMC. Show me proof of activated GMCs. No time wasters!

...engaging and fun Reels videos for Facebook and TikTok. Key Requirements: - Catalog: You will be provided with a range of pet gadgets as content for the videos. - Editing: You will not be involved in filming. You will focus on editing these pre-recorded clips into engaging videos in Reels format. - Style: The videos should have a fun and playful tone, so a sense of humor and creativity will be vital. - Elements: Your job will be to incorporate subtitles to enhance the videos and background music. -You will take videos from the internet of my products that have gone viral and cut and edit them to make new ones so the content is recycled. Ideal skills and experience: - Demonstrated video editing experience, especially for social media platforms such as Facebook and TikTok...

I'm in dire need of a WAPT specialist, particularly one well-versed in JavaScript and experienced with handling issues related to login and authentication. Lately, I've faced problems with: - Users being unable to log in to my website. - Incorrect error messages being displayed during the login process. - Troubles with the forgotten password recovery process. Your primary task would be to diagnose these issues, propose a solution, and, upon approval, implement these changes to improve the overall performance and user experience. Having a background in enhancing e-commerce functionality would be an added charm to your profile. Looking forward to your bids!

I need an expert in Google Ads and On-Page SEO to help drive more traffic to our landing page. The project involves two main components: - **Google Ads Management**: - You should be able to create and manage Google Ads campaigns effectively. - Optimize the campaigns to drive more relevant traffic to our landing page. - Proven track record of increasing website visibility and leads via Google Ads is required. - **On-Page SEO**: - Identify and correct any on-page SEO issues that may be affecting our visibility. - Implement strategies to improve our website's ranking on search engines. - Experience with financial services is a plus. Please note that we have been wrongly tagged as a financial service. However, I am not in need of any financial s...

I'm in need of a proficient React Native Developer, specifically for an iOS and Android app. WITH ATLEAST 5+ YEARS OF WORKING WITH REACT NATIVE Key Features: - User login/authentication - Push notifications - Rsocket - Optimized for both mobile and tablet with 2 different designs - SQLlite for local DB Design Requirements: - Minimalistic, yet bold and vibrant design - Custom illustrations to enhance user experience Preferred Third-Party Integrations: - Google Maps - Social media platforms - Payment gateways Ideal candidates should have: - Proficiency in React Native - A strong understanding of user interface and design principles - Experience in integrating third-party services - Excellent communication skills and a proactive approach. If you possess these ski...

I'm in need of a digital marketing expert to help me reach out to business professionals through social media and search engine advertising. Key Project Details: - **Channels to Utilize:** Primarily social media platforms and search engine advertising. - **Social Media Platforms:** The focus will be on Facebook, Instagram, and YouTube. - **Target Audience:** The campaign is specifically aimed at business professionals. Ideal skills for this project include: - **Proven Experience:** I'm looking for someone with a successful track record in digital marketing, particularly in social media and search advertising. - **Understanding of Business Audience:** It's crucial that you understand how to effectively reach and engage with a business professional audience. - **Ana...

I am in need of a proficient Online Marketer who specializes in Social Media Marketing (SMM). The aim of this project is to increase brand awareness, drive website traffic, and generate leads. The specialist will work primarily on Facebook, Instagram, and Twitter. Competencies Required: - Proven experience as a social media marketer - In-depth understanding of Facebook, Instagram, and Twitter algorithms - Solid knowledge of SEO and web traffic metrics - Ability to deliver creative content (text, image, and video) Audience: The primary target audience for this project is Business Professionals. The ideal candidate must have a clear understanding of this demographic’s online behavior and preferences. Ability to tailor marketing content and strategy to thi...

I'm seeking an expert in PPC campaigns, particularly on Google and Facebook Ads. The primary focus of the campaigns will be to increase sales, with a target audience of online shoppers. Key Responsibilities: - Manage, optimize, and monitor existing Google and Facebook Ads campaigns - Create new campaigns targeting online shoppers with the aim of increasing online sales - Analyze and interpret campaign performance data, making data-driven decisions to improve results - Proactively identify opportunities for campaign improvement and growth Requirements: - Proven experience in managing and optimizing Google and Facebook Ads campaigns - Demonstrable success in driving online sales via PPC - Thorough understanding of different PPC models and the...

I'm a website owner looking to increase traffic to my company Presentation website (language is ROMANIAN) through Google search engine optimization techniques. Key requirements include: - Enhancing my website's visibility on Google search results. - Implementing SEO strategies that will drive more traffic to my news articles. - Language is ROMANIAN Ideal candidate should have: - Proven experience with SEO strategies that specifically target Google. - A strong understanding of the news publishing industry. - Ability to optimize news content for search engines.

...Key points to consider: - **Target Audience**: We aim to appeal to young adults (18-24) and working professionals (25-40). The strategies you employ should resonate with these groups. - **Advertising Platforms**: The focus will be on Facebook, Instagram, and Twitter. You should be adept at using these platforms for advertising and have a proven track record of reaching and engaging target audiences through them. The successful candidate will: - Have a deep understanding of the dynamics of social media advertising, particularly on Facebook, Instagram, and Twitter. - Be able to create compelling ad campaigns that appeal to our target audience. - Have a history of successful fundraising campaigns or experience with donations-based projects. - Understand the nua...