Social Media Marketing Manager

Essential Duties of the Social Media Manager Manage social media marketing campaigns and day-to-day activities including: > Develop relevant content topics to reach the company’s target customers. > Create, curate, and manage all published content (images, video and written). > Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. > Conduct online advocacy and open a stream for cross-promotions. > Develop and expand community and/or influencer outreach efforts. > Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). > Design, create and manage promotions and Social ad campaigns. > Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. > Analyze key metrics and tweak strategy as needed. > Compile reports for management showing results (ROI). > Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. > Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. > Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. > Monitor trends in social media tools, applications, channels, design and strategy. > Implement ongoing education to remain highly effective. > Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. > Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. > Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.