rand/Corporate identity design involves designing all the visual elements that become part of the overall brand. It is more than just about designing a logo. Logo design is, undoubtedly, part of brand identity design process, but is much more than just that.
It starts with brainstorming and identifying the elements that should be visually depicted in the logo – nature of business, company philosophy, company vision, etc, and typically includes:
Conceptualizing and designing the logo.
Designing stationary – business cards, letterheads, envelopes, files, folders, etc
Designing other collateral for internal and external marketing
Designing graphics for company premises like posters, standees, signage etc