Design a Logo

BACKGROUND / OVERVIEW: Lindipops are freshly frozen ice pops packed full of natural super-foods. We are passionate about creating treats that taste incredible and which can be enjoyed by everyone including those on raw, vegan, vegetarian, dairy or gluten-free diets. We use organic, non-GMO, real foods; natural whole fruits; locally grown vegetables, and real grains. We never use chemicals, sweeteners, or artificial preservatives. We create our treats by freshly preparing and pressing our fruit and vegetables to extract the full, natural flavours. We carefully combine and balance natural fruits; locally grown and sourced vegetables, and real grains in each serving and we quickly freeze the juice to lock in all of the healthy, natural vitamins and minerals. THE OBJECTIVE: We would like to create a new logo to be used on all popsicles packaging in order to attract consumers; stand out from our competitors, and to claim a better position in the market. CREATIVE MANDITORIES: Other brands in our market have packaging dominated by the same aesthetic: small surfaces busy with information, colors and naturalistic details. We aim to create a brand which is simple and practical. It was important that our personality and love of all things retro, natural and healthy are reflected in the new identity. The typography and symbols should be playful. Works we admire include iconic American designers such as Roy Kuhlman and Paul Rand.