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Here are the services you will get from us. STRATEGY: Examination of current Social campaigns, as well as new SM opportunities. Examine current SM campaigns - traffic, engagement, conversion Discover new SM opportunities and devise new strategies for future social campaigns Build out content calendars for publishing and posting Understanding of what SM platforms to use, when, and why Understanding of how brand influences engagement behavior post add on many SM platforms (at least Facebook, Twitter, LinkedIn, and Instagram) SETUP + CUSTOMIZATION: Setup of SM across all platforms, kickstart of content, and setup of analytics tracking. Setup of SM accounts/profiles (Facebook, Twitter, etc.) Setup and organization of SM campaigns Setup SM collateral, such as visuals, logos, etc. Kickstart the Content MANAGEMENT/TESTING: Continual testing and reporting of SM data, as well as ongoing suggestions on future social campaigns. Creating and scheduling of posts Building up followers over time Distribute content to social channels, groups, and communities as necessary Engage influencers to establish key relationships that can help spread content to a wider audience ANALYTICS + REPORTING: The ever-important need to understand the past efforts of the team. Monitoring SM activity Track engagement of specific posts and channels Understand how SM content is visualized in Google Analytics (GA) Reporting on SM Strategy (one-time/client) Reporting on ongoing performance, Successes & failures

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