Digital Marketing Campaign Strategy (Proposal)

1. Introduction: We are looking for a professional freelancer who has strong command on skills specified, to write a professional proposed digital marketing strategy and campaign to run for number of months (3-6 months) on Facebook, Google, and Youtube. [login to view URL] the customer and product: Our customer is a software development company specialized is business management solutions, the company is launching a new software including different modules (Accounting, POS, HR..etc) and want us to propose a digital marketing strategy and management of the same with frequent reporting to monitor performance in number of counties in the middle east. 3. Customer expectations and requirements: a. Facebook ads to target and reach the maximum number people who are interested in accounting software and direct them to website of subject software. b. Youtube video about the software to reach people who could be interested in such software in same counties we are targeting. c. Google paid ads in order to enable website show in first google page when people are searching and using words like, accounting, finance, POS..etc d. Tools we will use to submit, Analysis performance reports showing each channel out come (clicks, people engaged, people clicked...etc) for each country and for each channel used. e. ROI (Return on investment) calculations.