Hello Abhinav,
Firstly Congratulations on starting new project.
I am handling PR of a start up who has outperformed in past 3 months, courtesy: my Facebook marketing. Apart from this, am handling Facebook marketing for few more clients , all being start up!
So I know what it takes to grab attention of fresh eyes, who has never known your brand or project before!
I have seen commodity becoming product and product becoming brand or should I say , I have seen that because I have done that!
I also own a blog of my own! And thus, I believe, we can work out strategies that would work for your project!
Let me know , if you are interested
Regards,
Nidhi Jha