As a millennial marketer, I curate content that reaches to the customers of the digital age. I am an inquisitive person, driven for growth. I have the ability to curate stories that help tech and innovation in reaching out to the mass markets. With tech acumen at my core, storytelling and strong analytical skills I have been able to build brand presence in India, Middle East, Europe and the US markets.I have a wide experience for creating and marketing the product collaterals to industry influencers, prospects and media. With a keen attention for detailing, I execute projects within the time-frames set.
As a part of Media Relations, my role involves developing PR strategies, drafting press releases, press note and promotional material to build rapport in the Media. My content strategies include: Mapping industry trends, placing thought leadership pieces and bylined articles in trade and IT magazines. I have organised relationship building meetings and nurtured media relationships as a part of the “Media Adoption Program” and established a connects with 200+ key journalists across the mainlines, financials, leading logistics and trade magazines.
Analyst Briefings: I have been establishing connects with the top four leading market intelligence firms like Gartner, Forrester, Frost & Sullivan and IDC. From setting up calls to fine-tuning the marketing collaterals, I have been taking care of the end-to-end engagement with them.