Hello, good afternoon.
My experience, training and certifications in Goolge AdWords will add value to your company's product sales.
I have solid knowledge of the e-commerce market, and the type of product in question.
Google Shopping, Search and Display campaigns are essential to give greater recognition and strength to the brand as well as to generate sales.
It is necessary to have knowledge about the competition, know our audience, target audience and above all do a good demographic and geographical segmentation.
I have the know-how to do an excellent job and increase sales.
My services include:
a) Initial AdWords setup (Setup); Setting up Google Analytics tracking codes; Campaign setup
- Competitive study, market analysis and development of the strategy of campaigns, ad groups and creativity of the ads for the channels to be used;
- Method to be used in Search will be the SKAG (Single Keyword Ad Group), which implies greater segmentation, but greater quality in terms of clicks;
- Method to be used in the Display will be Image Ads, but may evolve to Responsive Ads;
- Initial Audience Configuration and / or Goals in Analytics and Adwords to create Remarketing Lists;
b) Daily management of Google Adwords campaigns:
- Keywords optimization;
- Management of negative keywords;
- Quality index monitoring of Keywords;
- Creation of new ads for existing ad groups;
- Monitoring of KPIs performance-CTR%, Clicks, Impressions, Quality Index, CPC, Bounce Rat