Edit Wordpress Theme

We are using this theme and plugin: [login to view URL] We have a deals site, but we want to divide the deals section/features into "daily deals" and also "coupons". "Coupons" will be exactly the same as the existing deals functions, except require no money for the user to purchase. So, all we need done is to create this additional type and add it to all our layout/functions on the site, including user log-in area, widget, pages, etc... See screenshot. Please ask questions to clarify if needed. Thanks!