Hello, there!
Your product sounds like it has great potential, and since you haven't provided any details about your online presence, here are the key factors to building leads, and a noticeable online presence:
1. Good site content (SEO friendly and well-written)
2. Call-to-action (VERY important)
3. Developing and advertising your USP
4. Social media presence
5. Increasing presence online (through blogs, SEM, sites such as Amazon)
I've acted as sales assistant for over two years at a local dealership, so I have knowledge about consumer behaviour and business. I have also studied business writing, and have provided business content to several people, on this website.
I can help you with the above-mentioned points - if not implementing them myself, then by telling you where (and by whom) you can get it done in the best possible way, and at the best possible price. I look forward to hearing from you.
Priya