The best strategy, for success, is to setup and optimize a Campaign at the granular level. That is a Campaign must have:
* highly targeted audiences
* relevant keywords with the correct match type
* ads that evoke emotion and have a call to action
* landing pages that are setup to convert
* Remarketing. Using remarketing allows us to bring those potential customers, who didn’t convert, back to your website. Allowing us to have second and third chances at getting potential customers to convert.
* Tracking. Based on your business goals I’ll track the conversions so we know what is converting and what isn’t.
I am a Google Partner and I have access to a dedicated support team at Google. The support they provide is amazing and they provide inside information not available elsewhere.
Case Study….
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...Had a Click Through Rate of below 1%, a Cost Per click over $1.30, a Conversion Rate of below 1% and a Cost Per Conversion of $59.
After working my magic I was able to achieve a Click Through Rate of over 8%, a Cost Per Click of $1, a Conversion Rate of 8.91% and a Cost Per Conversion of $11.27.
Scott, from Ute Car Rentals, describes my services as "if we'd flicked a switch to make the phone ring".
He has recently added 12 cars to his fleet to keep up with the workload.
Lets chat to see how I can help you.
Matt Horsey
Online Ad Man