Help me with Marketing in brand equity and valuation

The individual project requires high levels of analytical skills, commercial awareness and enterprise skills in bringing together all the elements of branding into a coherent report. The resulting material will be a reflective, critical and commercially aware piece of work which will be useful evidence of brand management and planning skills to employers. The individual report consists of three sections. Each should be about 1000 words long, giving an approximate total length of 3000 words. Section A. What can today’s managers learn from the history of branding? What is the key to a long-lasting brand? Section B. Compare and critically evaluate the brand equity for two small and growing brands E.g. Lululemon [login to view URL] and Icebreaker [login to view URL] Create a Brand Mantra for each brand. Use the CBBE model to structure your answer. Section [login to view URL] evaluate the strengths of your country as a Brand. Further instructions of the group project and individual assignment will be provided in class.