I have nearly 2 years of experience working at e-commerce platforms, understand how to operate and manage accounts well.
After that, I worked for more than 1 year at Unilever Vietnam as an E-Merchadiser, managing images, promotion and visibility for an online app.
UNILEVER | E – Merchandising – Digital Marketing (4/2023 –Now)
● Spearheaded the integration of new SKUs on OrderNow app and Unow VN.
● Work with MO/trade marketing to execute flawless brand experience across touchpoints.
● Developing, planning the route to market with Sales & Trade team based on aligned strategy.
● Enhanced user experience by optimizing visual elements and functionalities, optimizing UXUI Flow.
● Led content creation initiatives across social media platforms and in-app features.
SHOPEE | FMCG Project Associate ( FMCG Campaign) (1/2021 – 1/2023)
● Developed and executed impactful sales campaigns for Shopee’s Fast Moving Consumer Goods (FMCG) category.
● Monitored budget allocations to maximize cost-effectiveness while meeting targets.
● Boost project awareness via multiple channels, eg. landing page, in-app Paid Ads, Affiliate, and Social Media KOLs
● Data analysis for the performance of FMCG campaign and prepare for next step, key learning.
SHOPEE | FMCG Brand Campaign
● Implemented campaigns in Brand Day of Shopee Key Accounts (namely: Dutch Lady, Yomost, Pepsico, Nutifood… )
● Coordinated with Brand team, Brand partnership, Key Account Managers for campaign target, planning and execution.